How To Promote Travel Business On Instagram? Best 8 Ways

How to promote travel business on Instagram? Of course, Instagram is a hugely popular photo-sharing app that currently has over 300 million monthly active users. This makes it a great platform for your travel business to promote yourself and your products.

In this blog post on How to Promote a Travel Business on Instagram, we’ll outline the top ways you can engage with your audience on Instagram to increase sales and exposure.

You’ll learn how to create an amazing profile picture, how to measure using analytics tools like Google Analytics & Google Display Network, and how to monitor the numbers of followers you gain through Instagram’s advertising capabilities.

If you want to increase your travel business sales, this blog post is for you. We will give you actionable tips, step-by-step instructions, and examples to help your business take the next step toward greater success.

How To Promote Travel Business On Instagram? Best 8 Ways

Instagram is a social media channel that is used to share photos and videos with friends and followers. It is used primarily by women, though it is still growing as a platform for men.

To get started on Instagram, you need an Instagram account, which can be located under the ‘Profile’ tab on your Facebook profile. The majority of Instagram business profiles are set up by businesses that are selling a lifestyle, a product, or a service.

How To Promote Travel Business On Instagram
How To Promote Travel Business On Instagram

However, finding a business selling travel products purely on Instagram would be difficult. When setting up your profile, make sure you use the same name and logo as your main website so that anyone who comes across you on Instagram then visits your website.

Instagram Business Account to Promote Your Travel Business. It is possible to promote your travel business using an Instagram business account.

Below are the best 8 ways to promote your travel business on Instagram and engage with your audience:

1. Build A Complete Account:

It’s a good idea to have a complete Instagram profile. This will include your physical location, a photo of you, your business logo, and then your captions & hashtags.

To build a complete Instagram business account profile with the correct level of engagement, focus on. Have several quality photos + captions relevant to your business’s target audience.  

You will notice that some of the most popular travel brand pages have an outstanding Profile picture. A great profile picture should do the following:

Be bright and eye-catching so that users can find you easily in search results. Someone searching for a specific destination might look for accounts with great profile pictures to follow.

When using a profile picture on Instagram, it is best to use a height of 566, and 1350 pixels fixed size. Use this size for a profile picture because it gives more impact.

You can use an animated profile picture to grab attention and inspire people to follow you. You can also use a meme, photo, or video as your profile picture on Instagram.

Push notifications are used on Instagram to inform users of new content and updates, usually around photos or videos posted by other users.

You can also use push notifications as a way to get your followers or fans engaged with your brand and keep them engaged with your posts. A travel agent Instagram names needs to be a little unique compared to others. You can use your business name for your Instagram name. A travel agent Instagram names is essential.

2. Use Hashtags:

Hashtags are a great way to highlight your posts and interact with other people who are interested in the same topics.

Instagram offers a tool called the Hashtag Explorer that shows you which hashtags people use when they upload photos to Instagram.

Using hashtags is not the only way to interact with your followers and fans. You can also use Instagram Direct Messaging so that you can connect with users face-to-face to facilitate sales, introduce yourself or ask questions.

3. Take Help Of Business Account Features:

Instagram business account features are useful to help you engage with your followers on Instagram.

The first feature is calls-to-action (CTA). This can be used to tell users what they should do after they have been on your page, such as ‘book now,’ ‘click here,’ or ‘turn off ads.’

Another useful business feature is being able to add links and CTAs in your bio section.

The bio section can be used in a similar manner to how you use your website and business Facebook page. You can use it to give the user a sense of who you are and what your business is about and also direct them to other places on Instagram or outside of Instagram.

If you have a strong SEO strategy, you can add meta descriptions in your bio on Instagram.

4. Advertise On Instagram:

You can advertise on Instagram if you want to spend money to promote your business. Your options will depend on your level of engagement with your followers and the time you have available to promote your business.

If you are not currently advertising, you should use Instagram Ads. Instagram Ads can be very cost-effective for travel businesses if used correctly.

If you don’t want to pay for Instagram advertising, consider creating a campaign in AdWords or Bing Ads. You can monitor the number of followers on Instagram through the advertising capabilities.

5. Post Beautiful Pictures:

The first thing you should do after you have set up your business profile on Instagram is start posting beautiful pictures.

You can post to the main account profile, but it’s not recommended because you don’t want your posts to look spammy.

If you are a travel business and want more followers on Instagram, then your pictures must show people doing something. It could be a certain kind of tourism product or service or someone who is wearing a clothing item you offer or selling your product or service.

You can use different filters to make your photos more interesting and engaging. The Instagram app also has a setting called ‘portrait mode, which is best for taking pictures in limited lighting conditions. This mode can give you the best results from the Instagram photo app.

6. Use Relevant Geolocations:

Your geolocation is an important factor when it comes to Instagram business accounts. You will want your location to be relevant to your business.

It is recommended that you choose the state or region where your target market is located as well as the city or town of that region, as this will enable you to reach more potential customers.

In addition to sharing photos on Instagram, you specify the photo’s geolocation. Then the audience will be more attracted.

7. Share Video Contents:

If you have a video for your business, you should post videos to the main account profile. You can create a profile video that will play at the top of your page.

If you are not interested in making a video, then you should use one of the many other posts that Instagram offers to make videos. You can even upload your Instagram videos as YouTube videos instead if you want to make extra income from them.

In addition to sharing photos on Instagram, you can also upload videos. You can upload some short videos of your trip here. By watching the video, many people can express interest in visiting that place.

Travel content for Instagram doesn’t need to be different. You can use the same video on YouTube or Facebook here if you want. You can use Instagram story ideas for Travel Agency. Instagram travel marketing is pretty simple.

8. Partner Up With Travel Bloggers/Influencers:

Travel bloggers and influencers can help you reach a broader audience on Instagram. You can partner up with them to help promote your brand or business for free if you don’t have a big budget. You have to approach them and tell them about your business, which can help create new followers.

You can also work with bloggers and influencers to create sponsored posts on Instagram, where they will share a photo with one of your products or services along with the product or service you are offering.

How To Promote Travel Business Online?

There are many ways to promote a travel business online. Given below:

1. Google Ads:

Businesses can also use travel ads on Google to promote their business. They will have to use the same strategies as they do on Google’s search engine to get more travel leads and increase revenue.

While making Google Ads, you will have to select the right keywords so that your ads appear when customers search for them. It is important that you find related keywords so that your brand gets exposure and quality leads. You can place paid ads on Google to promote your travel business.

2. Social Media:

Social media websites such as Facebook, Twitter, and Instagram are the most used platforms to promote travel business online. They offer the best platforms to reach out to a large number of clients.

3. Blogs:

Blogs are also a great platform for travel businesses, and you can use them to promote your brand online. You can write posts on your blog that can help you increase traffic, leads, and revenue for your business.

Blogs are the media for the travel business these days. Apart from your blog, you can add ads to all the popular websites. Or you can connect with popular bloggers about running a travel business.

You can ask, How can I promote my travel business? The easiest way to promote a travel business is online. You can promote online very easily.

How To Promote A Travel Agency On Social Media?

Travel agencies have been making use of social media to spread their reputation and generate more business. Nowadays, people spend most of their day on social media. You can use social media to promote your travel business if you want. Here are some of the best ways that they should be used:

1. Create An Account:

You can create an account on any social media site that you want. You need to create an account to promote your travel business on the social media of your choice. Then you can promote your travel business there.

In addition to the accounts on social media sites, your travel agency can also run a blog so that the followers of your travel agency can read what is happening in the business.

2. Post:

You can post messages and pictures on the particular strengths of your travel business so as to attract more customers. To do this, you must add informative content. You can use images, videos, and GIFs to display your business’s personality and brand.

3. Promote Your Post:

Once you have created an account and posted correctly on social media sites, you can promote your post through paid ads.


These days, the travel industry is very famous. People have a wide range of options when it comes to traveling. They are always looking for the best option so that they can save time and reach the beautiful places of their choice.

If you are a travel agent or own travel business, you need to be ready to promote your brand on social media. Recently we have seen that more and more people are using Instagram for traveling as compared to some other websites.

I hope the above-given tips are useful in promoting your travel business on Instagram. These are the very ways you can boost your business to the next level by promoting it through Instagram. If you have any doubts or queries, feel free to post them in the comments section below, and we’ll get back to you as soon as possible.

Thanks for reading this post!


How To Promote Your Travel Agency Via Instagram?

If you are a travel agent, you want more clients and earn more income. One of the best ways to promote your travel agency is on Instagram.
If you want your travel agency to gain a lot of recognition, then you should advertise it on this platform. You can also promote travel business using the above-mentioned ways.

How Do You Successfully Promote Your Business On Instagram?

The first step that you should take is to create an account on Instagram. Once you have an account, then you should start promoting it by posting great Instagram posts with beautiful images to increase your followers and followership. To promote your travel business successfully on Instagram, you can promote your travel-related posts.

What Type Of Instagram Accounts Get The Most Followers?

Instagram accounts get the most followers by posting great images, videos and GIFs. The more you post, the more followers you get.

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